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Communication Is the Leaders Responsibility
- It is not just transmitting information – it is about making sure you are understood.
- You need to take people on a journey with you.
- The channel of communication is important.
- You need to ask them what they have understood to make sure they have got it.
- Timing is important.
- Who says it is also important.
- Voice is about the way something is communicated.
- Lots of verses in Proverbs give guidance on how we communicate things.
- Every church has a voice – it may or may not be thought-through and it may or may not be consistent.
- The voice may be in tune or contrary to the vision.
- Voice will always express your church culture.
- Channels are the different forms of communication you might use.
- We need to choose the right channel of communication to get the message across.
- You can sort these channels into a grid with Impersonal to Personal on the x-axis and In-Depth to Brief on the y-axis.
- Depending on you objective for the communication, choose a channel from the right quadrant.
- Start with personal and in-depth and use it for people who you want to involve in the process. There will be a group of people who you need to involve, and it isn’t always the same group of people – you want to involve key leaders, people with ownership of specific areas and people with certain skills or knowledge that would be helpful.
- The next quadrant is personal and brief (do this before impersonal and in-depth) which is about honouring people – they don’t need to input, but you should let them know what you are thinking and it validates them to do so.
- After this is impersonal and in-depth where you are informing people who are affected by the decision of all the details of what you are doing and why. Give a good amount of detailed communication to this group.
- Finally is impersonal and brief, which is advertising – you are getting the headline out wide. Most people don’t want details but you are giving people a way of getting them if they want to.
- You can’t delegate voice.
- Others can communicate for you but you need to train them in voice.
- The more personal the channel, the less you can delegate it.
- For an event driven by somebody else, they may own all of the communication for it (as long as you have communicated authority to them – and it should replicate the senior leader’s voice.
- Not too early in the morning!
- Think about how far out from the event you communicate it – it depends on how big an ask the event is.
- When it is a long way out, don’t overkill. Strategically hit it at the right moments without talking about it too much.
- Give enough for those who want to plan ahead and not too much to bore others.
- A helpful tool is a communication calendar.
- Also think about who needs to know in what order.